After three years of consideration and strategic planning, the world-renown Scratch DJ Academy has now opened a new school chapter in Atlanta, GA. Saturday, February 15th, Scratch DJ Academy held an open house for it’s new facility located within the SAE Institute. The event was packed with aspiring students, industry professionals and music enthusiasts of all kinds. Founded in 2002 in New York City, NY, by Jam Master Jay (hip hop pioneer and DJ for Run DMC), Scratch DJ Academy continues to attract individuals interested in learning the fundamentals of DJing. Several chapters have already been established in the United States, including Los Angeles, Chicago, Miami, and now Atlanta. After students successfully complete courses, they can receive certification for their education. Professionals already established in the business can also take courses to update themselves about the latest technologies for DJs. Hosted by instructor DJ Hapa and other academy employees, visitors were able to see the musical gear used in classes, meet new employees, and witness live DJ performances. DJ Hapa also hosted a panel discussion to introduce a few of the instructors for the school, including Atlanta veterans DJ Jaycee, DJ Jelly, and DJ Sky. Another contemporary favorite in Atlanta, DJ Sofa King Evil, was on hand to introduce himself as well. Classes are slated to begin in March. For more information, visit: www.scratch.com. Also email at firstname.lastname@example.org.
Thursday night, February 6, 2014, the Atlanta music community came together for a special video premier party, celebrating the new solo release from Phife (A Tribe Called Quest). “Dear Dilla” pays tribute to the legendary hip hop producer James Yancey, aka J Dilla. The single drops in time for the yearly “Dilla Day” celebration of the famed producer’s birthday in February. J Dilla produced classic songs for A Tribe Called Quest, Busta Rhymes, De La Soul, Common, The Roots, and is very notably admired for his solo albums and work with Slum Village. He died from a rare blood disease in 2006.
The new single, “Dear Dilla,” produced by DJ Rasta Root (longtime friend and DJ of Phife and A Tribe Called Quest), is Phife’s first new music in over 13 years. He participated in a Q&A with DJ Rasta Root, video director Konee Rok and independent Atlanta artist 4-Ize (co-star in the video). Also on hand for special performances was rap artist and MC Boog Brown (who performed J Dilla’s material), and DJ Fudge of 5 Star Generals.
Held at Landmark’s Midtown Art Cinema theatre, the video release party played host to many of Atlanta’s music trendsetters, DJs, journalists, music connoisseurs and fans. The video premier was hosted by Jayforce of the Beatz & Lyrics show (WRFG FM). Sponsors of the event included Whole Foods, Jayforce.com, Okayplayer.com, Mono, and Zico Coconut Water . Event production by Riddim Kidz, Smokin Needles, SOciaLight and The Agency.
Hahahaaa! Donnell “Ashy Larry” Rawlings being stupid right there with Action Bronson. More than a tour announcement, this ad clip is a happening… bigger than that, a Hip-Hop infomercial… and sh!t is about to get crazy. Starting now (above).
A-T-L! Stand up… and get dressed and come out to MJQ Concourse for what continues to be the city of Atlanta’s longest running monthly Hip-Hop (and Reggae and Funk, but mainly Hip-Hop) DJ party. Check out what goes down at ‘Faceoff Fridays’ above. That was October (and yes, that’s Phife Dawg from A Tribe Called Quest rocking the mic)… imagine what’ll go down tonight. In fact, don’t. Come through and experience it live with your host Goldie!
Foundational Hip-Hoppers The Rock Steady Crew take the party to Puerto Rico in the best way. Widely known fact that influences in Hip-Hop arts and culture from PR. It’s only right that the Crew travel down to one of the seminal sources of b-boying and more. First Annual Puerto Rock Steady was a smash. Check out what Crazy Legs had to say about the event…
“The event took place in Isabela, Puerto rico. The dream is to make this an international music and dance festival to serve as an alternative to other events that may be great, but are missing the soul that exist in many genre’s of music. The vibes, music, people and scenery at Puerto Rock steady were nothing less then AMAZING! Picturesque from morning to sun set. Puerto Rock Steady is only in it’s infancy and and we expect to grow very fast. The resort that it was held on was sold out with out any promotion outside of Twitter and Facebook. The word of mouth after event is already putting us ahead of schedule for 2014 with bookings.”
Watch out 2014. Here it comes! Check out the recap clip above to experience a bit of the fun that was had.
“It just happened organically… That’s what so great about this whole sh!t. Everybody in Atlanta is in their own lane…”
Been talking about it. Been telling you don’t miss it. So, if you missed it… your bad. However, Revolt TV has done us all a solid with a recap of the five day festival.
‘The ninth annual A3C Hip-Hop Festival took over Atlanta last week, bringing together a slew of burgeoning and established artists, thousands of fans, and media and industry experts from all over the world. Originally founded as a three-day showcase that took place in one venue in Atlanta’s Midtown section, this year saw the fest spread to five days at multiple locations throughout the city.’
- Revolt TV
Check out the video from this year. It’s already America’s largest Hip-Hop festival; and it’s getting bigger and bigger, folks. Be sure to be there next year. We damn sure will!
“I really love what this conference represents. I love that most of the people that you see here are business-minded and it’s inspiring to see that Hip-Hop understands that instead of letting other companies and corporations brand us and make money off of us, we’re learning now how to brand ourselves to make our own money and income outside of just selling the music.”
- Bun B (of UGK fame)
Along the vein of what we just posted from David Banner [on getting a handle on our Hip-Hop art and biz]. A3C has concerts, culture, and commerce going on all the while. Great event.
MORE AT REVOLT TV: A3C FESTIVAL BRINGS EMERGING ARTISTS & TASTEMAKERS TOGETHER
Face Off Fridays at MJQ Concourse in Atlanta is celebrating it’s 8th year anniversary. The monthly party has featured hundreds of special guests from recording artists, celebrities, athletes, & more all in the name of good music. The most important element to Face Off Friday’s is the Face Off team, the music, & the overall party itself. Tonight will be no different in Atlanta with many surprise guests scheduled to arrive. JAYFORCE.COM is a proud sponsor of tonight’s party but for now make sure you check out this special mix by DJ Rasta Root to get you right for tonight.
Jennifer Lewis has always been ‘a talented muthaf*cka!’ She gives advice – a sermonette – to those gathered at the ‘Baggage Claim’ movie premiere. Whatever you do, whatever you need to do, you need to take a couple of minutes and WATCH THIS CLIP NOW!
‘Don’t let life drive you crazy. You drive that muthaf*cka. It’s YOURS!’
Love me some Jennifer Lewis. I do.
A3C, the largest Hip-Hop festival in the United States, is this week (starting Wednesday, October 2nd)! That’s a reminder for the two or three of you who are not already amped about it. Have you got your passes yet? If not, a word… HURRY (and get the all-access, five-day pass…best value)!
Have you SEEN the lineup of events, appearances, and happenings for this year’s A3C? I mean, besides the dopeness that will be the True School Cypher hosted by our own JayForce & Fort Knox (see earlier post), A3C encompasses a spectrum of entertainment and cultural experiences – education, film, style, pro-audio, art, technology, gaming, sports, break-dance and more.
The lineup? Oh, I dunno… just the likes of Ghostface Killah, Questlove, Bun B, Too Short, ScHoolboy Q, A$AP Ferg, Talib Kweli, Meek Mill, DJ Premier, 9th Wonder, Young Guru… (more). Man, enough said. We’ll see you there; in person if you’re coming to the True School Cypher or any number of events from Wednesday through Sunday.
StaHHr Talks About The Upcoming ‘ATL True School Cypher’ During the A3C Festival And Intros A Few Of Her Cypher Mates (Video)
“Hip-Hop is supposed to be FUN… we’re going to make it fun again!”
Atlanta’s A3C Hip Hop Festival is coming back to Atlanta (Georgia, USA) again this year! Raquel aka RAQ of Dead End Hip Hop takes us inside for what promises to be one of many great showcase events – The ATL True School Cypher! Click play to get a sample of what you’ll get when you get there October 2, 2013. Co-hosted by Jayforce
Ghana-by-way-of-Toronto rapper/producer Rich Kidd goes up to North North America for a work-cation – ending up at Canada’s Caribana parade, but not before doing some studio work with Young Guru, doing some stage time, and visiting The Remix Project (a community center for kids interested in music and film).
But the Kidd finally does get to the festival of fine women, and he gets it in. Chatting, partying… running amok on the streets… horsing around so wild he manages to break his ankle (different spin on “break a leg, Kidd“ to be certain). Now, you might think laughter is the best medicine; but check out the medical ASS-istance Rich Kidd gets instead. Crazy!
From the folks that bring you the ‘Welcome 2 Atlanta’ Concert Series we get another epic event:
‘Best of Both Worlds: Hip-Hop & Rock Mashup will feature such Hip-Hop and Rock bands as New Fad Zoo, Howling Star, iNDEED, The Weirdos, and Mr. Black and Hip-Hop artist’s Naj Murph, Space Suit Junkies, Da Public’s Eye, and Trayon Pass. The host will be the animated, live and direct, well-known Fort Knox with sounds by the one and only DJ Mike Mars.’
Doors open 8 PM eastern time on Friday, August 23, 2013 at The Basement (at the Graveyard), East Atlanta Village, 1245 Glenwood Avenue SE, Atlanta (GA, USA). Discount advance tickets available now at http://bestofbothworldss.eventbrite.com (FREE copy of the “Best of Both Worlds” mixtape with purchase).
For more information, contact SouthEastern Concerts (SEC) at email@example.com.
Nas Talks Hip-Hop’s Presence In Fashion & Culture and Gives His Response To Kendrick Lamar’s ‘Control’ Verse (Video)
Check out Nas’ response to Kendrick Lamar…
‘My response is “Wow, I love Hip-Hop right now.’
Miss Info, as an adept interviewer, tries to pull more from Nasir on the current “Control” verse controversy. But Nas is appropriately terse. Answers on that topic, and Hip-Hop’s influence and place in fashion and culture, were pointed and polite. You get the feeling that, toward the end of the clip, Nas is more ready to party than to answer more questions. Let’s go, Miss Info!
MixtapeAtlas.com, Southeastern Concerts, DDB Entertainment, and We Got This Entertainment bring you the ‘Welcome 2 Atlanta’ Concert Series hosted by Maurice Garland. Go. It’s where you will see Atlanta’s “next up” talent. You know… folks like Cyhi the Prince (who was on the bill for the inaugural event), held for the 2012 BET’s Hip-Hop Awards’ Pre-Show Party), Trinidad James, Sean Falyon (S.F.B.E.), Ducko McFli, Scotty ATL, iNDEED and more. Check out the footage above for Scotty’s event. Milling around in the crowd are Hip-Hop heavyweights like Big K.R.I.T. and DJ Jelly.
Incredible panel discussion held by the League of Young Voters, BET and Snoop Lion entitled “No Guns Allowed: Disarming Violence in Our Community.” This was a roundtable dialogue on the impact of gun violence in America filmed over the BET Experience 2013 weekend in Los Angeles.
Roundtable Host: Dr. Rob “Biko” Baker, League of Young Voters Executive Director
Panelists: Snoop Lion, T.I., Congresswoman Maxine Waters (D-Calif.), H.E.L.P.E.R. Foundation Executive Director Melvyn Hayward Jr., writer and director of the critically-acclaimed movie on gun violence “Fruitvale Station” Ryan Coogler and New Generation Foundation Executive Director Brandon T. Jones.
A short, but powerful recap everyone should watch.
DJ Jazzy Jeff’s does a two-hour set at the Do-Over L.A. for the Los Angeles Day party. Skillz on the mic. Get the party mix for FREE at the download link below.
Tonight at 8pm eastern time, Nik Wallenda is going to walk across the @#$!ing Grand Canyon… LIVE… no harness, no tether, no safety net!
‘What kind of person attempts to walk across the Grand Canyon without a harness?’
- Discovery Channel
It’s too easy to answer: “A crazy person.” Instead, watch the trailer above and the bonus clip after the jump. Then, watch the skywire event tonight.
‘This is probably our most successful picnic.’ – ?uestlove, The Roots
And the above video mush-up packs The Roots Picnic 2013 experience into a capsule with less than 3 minutes total run time. Take a deep breath and click play. Focus! Among the appearances: DJ Premier, Hit-Boy, Solange, Macklemore & Ryan Lewis, Meek Mill… Joey Bada$$ (sure)… Trinidad James (what?!)…
And without spoiling it… let’s just say Naughty By Nature found a way to ‘make it work.’ (Remember the last post on them?)
Somebody will sneak a camera into a live performance venue and bring footage out to the masses. That’s just how we do. Well, they did; and here it is just for you: Rakim rocking live at CityParks Brooklyn SummerStage 2013, presented by Lyricist Lounge and the NYC Parks Department. Extra special bonus footage after the jump.
Footage (part 1 above) from J. Cole’s listening session for his “Born Sinner” album in New York. Before pushing play, Cole gave the background story behind one of the tracks on the album, “Let Nas Down.” Part 2 after the jump.