JAYFORCE

I wasn’t impressed with Jay-Z’s performance but neither was I surprised at the rather lukewarm response from the audience. Jay-Z forgot the lyrics to two of his songs in this video & the audience evidently is not that familiar with his catalog. As a guy who’s traveled the world I’ve been saying for a while that Jay-Z is not as popular a rap artist by himself around the world as a performing artist compared to someone like Kanye, Snoop Dogg, Lil Wayne, or Eminem. Here in the states some fans will argue with you, but apparently the same thing can be seen here too at SXSW amongst the so-called fans that aren’t strongly “urban”. (Shrugs) Nice hat.