JAYFORCE

I’m supposed to fly down to SXSW this weekend, but it looks like I’m missing many of the performances from many artists on the rise due to my prior commitments here in Atlanta this week but a few of our JAYFORCE.COM associated fam & interns are already en route. Check out some video I was just sent my way of ScHoolboy Q hitting the stage for the first time at SXSW this year performing his songs from his new album “Habits and Contradictions” alongside his TDE family Jay Rock and Ab Soul. I’m hearing the crowd went crazy over the L.A. based artist’s “There He GO” record & here is some video from that performance. The video is directed by Cam Kirk with the help from WM40A and WHOIZHE behind the camera….