JAYFORCE

So Harlem. So New York. So, Sav Sire lit a track on fire, did a video for it, and submitted it to the Interwebs forever. If this ends up being how your work is viewed for eternity… good damn job! I love finds like this and love sharing them even more. Check the writeup after the jump for more info on this up-and-comer. Respect to JayForce for giving this young brother a platform to display his wares.

– @ojones1

Sav Sire is 21-year-old rapper from Harlem, New York. His track, “SOHO” pays tribute to his city, and today we’re premiering the official video for the song, which is directed by Sire’s creative partner, Jay Cloud. Some stylish shots of NY give a perspective on Sire’s surroundings, and the hard boom bap production he favours sticks within the region’s iconic sound.
– Hot New Hip Hop