JAYFORCE

Rick Rubin talks about life and art on the cliffs outside his home in Malibu in this short film by Alison Chernick on NOWNESS. The music mogul offers insights ‘on living in harmony with nature, the importance of recreating its perfection in art, and the transcendental power of sound.’ This is a reflective look at Rubin, a revered pioneering figure in Hip-Hop (day one partner in Def Jam Records with Russell Simmons in 1984… with roots in their New York University dorm room).
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