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Tupac ‘Dies’ Again: Hologram Company Goes Under (Video)

Financial News One reported days ago (see video above) that Digital Domain Media (DDM) CEO John C. Textor had abruptly resigned and that the company was “evaluating its options, including Chapter 11 bankruptcy.” Well, Kenneth Schortgen of is now reporting that DDM, the company that brought rapper Tupac Shakur back to life (as a lifelike hologram at the last Coachella Festival) has indeed filed for bankruptcy:

Tupac Shakur will always live in the minds and hearts of millions of Americans, but his image, resurrected by Digital Domain Media, suffered a second death today at the hands of the bankruptcy courts.

– Kenneth Schortgen, Jr.,

Digital Domain Media’s (DDM) resurrected Tupac hologram was received with much fanfare at the last Coachella Festival. Shortly after the Festival, many of us began to ponder whose hologram would make an appearance at the next Coachella. Moreover, recent buzz about a “noteworthy” celebrity appearance at the Republican National Convention gave rise to talk of the possibility of a speech delivered by a hologram of President Ronald Reagan (before we learned that the celebrity speaker would be Clint Eastwood). Indeed, the possibilities for DDM to capitalize on buzz seemed endless. Unfortunately, the company was not able to convert the buzz into anything truly bankable. With its September 11, 2012, bankruptcy filing, DDM (in effect) died… and the possibility of any more of its holographic resurrections (including an encore performance from Tupac) died with it.

R.I.P. DDM. R.I.P. Holo-Tupac.

(One more time, Holo-Tupac…after the jump.)

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