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Posts Tagged ‘Markus Haubold’

Mercedes-Benz Believes The Future Of Transportation Is In Vans (Video)

Sounds like what General Motors did with Saturn. A huge car-making corporation generating an innovative vehicle manufacturing process as a ‘startup’ that starts within. But Saturn was pretty much its own company. This Mercedes move is internal entreprenuership; bringing in and empowering intrapreneurs, so to speak.

Rarely before was there so much movement in the automotive industry. Mercedes-Benz Vans has founded a new department called Future Transportation in order to prepare for the challenges that are connected with that. Event reporter Markus Haubold visited the “think thank” to speak with managers and employees about the need and the opportunities of the cultural change as well as about new working methods and holistic solutions for the customers.

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