JAYFORCE

Somehow you gotta expect to hear ‘these are the breaks’ don’t you? Sway show instant pedigree to get the story behind the story in his opening talk-off. When it comes to industry insiders, he is no slouch. But he goes further, not just I-know-a-guy but putting us onto one of THE guys… Kevin Liles. If anyone can tell the story of a ‘Foray’ street music exec of the ’90s, best believe Def Jam Alum Liles can.

Sway talks with Kevin Liles of 300 Entertainment about how to build a record label, competing against other labels for an artist, and advice for sustaining a successful career in the music industry.

Ready to pick up some gems?

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