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Posts Tagged ‘Marijuana Movement’

“The Grass Is Greener” (Documentary)

VICE sent another cute reporter (hey, just saying) to get another story traditional news media is simply not covering. Though the Marijuana Movement has had coverage, the travails of the business side, post-legalization, have not. Above is the story of an industry that continues to grow – in spite of limited bank backing for businesses, risks associated with having to do high-volume cash business (um…STRONG ARM ROBBERY on dat azz regularly), and very limited government support (dare we say opposition, as weed is still an illegal drug at the federal level).


Still weed biz strives. Look, they’re having conventions and luring investors. Not to mention sending major tax revenue to the state of Colorado. Watch the report above.

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Baked Alaska (Documentary)

It all started with “…f#ck it I quit.”

Never thought a weed head would say that, did ya? Hahaaa! True, Charlo Greene did not quit her relationship with Mary Jane. In fact, she started (actually, kicked into overdrive) a public debate/campaign for Alaska’s legalization of marijuana. She had to quit her job as a television reporter to do it…

…or did she? Her quitting was a media and viral video score for her cause (good PR strategy).

On November 4, 2014, the state of Alaska was faced with a ballot measure to potentially make recreational marijuana legal. In this episode of Weediquette, we follow democracy in action through the eyes of Charlo Greene.

Greene became the firebrand folk hero of the “Yes on 2” movement after she famously quit her job as a news reporter on the air to run a cannabis club. VICE travels to Alaska to follow Charlo, and along the way we meet a cast of Alaskan natives who all have something at stake in this election.


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Moms: The New Target Market Segment For Marijuana (Video)

“The ‘Green Crack’… That’s a real branding problem. You wanna get rid of the stigma…for moms.”
Jessica Roake

Go for the moms. U.S. industry has pursued that marketing strategy for over a century. Exhibit: ‘soap’ operas (e.g. the ‘stories’) being produced specifically to sell SOAP to housewives back in the day. The tobacco smoking industry’s advertising included moms in the targeting mix (hell, they even included ‘doctors’ in some ads). The green industry machine had to eventually get around to talking to moms in their promotions (got to calm down eff’n ’round with these damn kids haha).

[The legal cannabis industry is] searching for ways to get moms around the country to set down their wine and light up. We travel to Denver with Jessica Roake, a mother of two from the suburbs of Washington, DC, for a mom-friendly cannabis tour. She gets blazed beyond belief in the name of market research.

Ah, VICE. This is that good good… article. Watch above.

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GGN: Redman and Snoop Talk About The Funk, The Marijuana Movement, The Music And More (Video)

Snoop welcomes the Funk Doctor Spock (aka Redman) onto the GGN set for some good smoke, and to talk about what he and artists like him sacrificed to get the marijuana movement – nicknamed “Mt. Kushmore” – to where it is today… and about “Muddy Waters 2” and more… Oh yeah… the Stormy Fronts forecast (of course, mostly ‘cloudy’) with the banging honey @ChanelUrban.

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