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Posts Tagged ‘The New Content’

Eljay Williams Presents “Pathways” (Trailer)

Put the soundtrack on here a while back. Now we post more movement on Williams movie project. Peep the “Pathways” trailer.

Concert promoter Sean Pathways is searching for answers to his failures while carrying the pressures of everyone’s chance at success. He attempts to balance a stagnant career and relationships with his music producing girlfriend (Beautiful) and his ex-girlfriend Ann. Ann is the leader of an all-female rap group he is promoting and Beautiful, under Sean’s influence, produces the group. He finds himself wanting and expecting too much from every aspect of his life and something has got to give.

The film is loosely based on the Independent Hip Hop Scene in Atlanta and features many of the artists, promoters, DJs, and producers that thrive there. The look, sound and feel of the film is directly influenced by Eljay’s years of covering the scene for his documentary series The Stand. The film’s soundtrack, which is dominated by Atlanta’s indie artists, authenticates the Emmy Nominated/Telly Award Winning Producer/Director’s vision.

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Eljay Williams Presents The Soundtrack For His “Pathways” Movie (Mixtape)

Dope movies ought to have dope sounds associated with them, right? Yes. Like this “Pathways” flick. Good movie. Confirmed because the squad saw and approved (you should if you have not already). Now, for the tunes. Listennnn!

All music on this soundtrack either appeared in the film Pathways (Sean’s Lament), has been used to promote the film or has been inspired by the film. These are some of my favorite songs from some of the dope artists I know and were part of my backdrop while writing the film. These artists’ words and sound inspired me and I am grateful that they lent their talents to my dream. Thank you all.
Eljay Williams

Peep the trailer after the jump.


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The New Content’s 2013 Year End Special (Video)

One more 2013 wrap up. Saved the best for last! Check out the ‘Year End Special’ from The New Content.

Join us as we wrap up the year 2013, with our Top 5 most watched videos. Jayforce has the 5 most essential albums of the year. DJ Fudge comes through with a special Full Metal Joints mix. We take a look at what’s in store for 2014 and more.

You read right. Fresh off the Beatz & Lyrics ‘Best of 2013’ Jayforce is featured doing another “rap up” in this look-back episode of The New Content. Watch the dope intro vignette by the homie Fort Knox before the lovely Joel takes over as the show’s host.

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TheNewContent Hip Hop Channel: 2012 Year End Special (Video)

The New Content (TNC) Channel wraps 2012 for its viewers. Joél Coleman counts down the Top Five videos. JayForce (of, Beatz & Lyrics Show… yeah, that JayForce… you KNOW him) gives us the Five Most Essential Albums of 2012. A look forward to 2013 and much more.

Great video special due to the work of Producer/Director Eljay Williams for TNC,
“Fort Knox Intro” recorded and mixed by AJ for Salem Psalms Library. Graphics by by W. Feagins, Jr. for High Impact Multimedia. Additional footage by Jah Prince (frequent contributor), JPowell, and others.

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Behind The Scenes: The Making Of The ‘Beatz & Lyrics 2 Go Vol. 2’ A3C Mixtape (Video)

TNC – BEATZ & LYRICS 2 Go: Vol 2 A3C mixtape (exclusive)By now you should have copped the Beatz & Lyrics 2 Go Vol. 2 A3C mixtape, but if you didn’t you need to go on ahead & download that joint from the link below. In the meantime check out this behind the scenes video showcasing all the DJs, Producers, emcees, visual artists, videographers, volunteers, & sponsors that made this all possible during the A3C festival last year. We didn’t make any money putting this together, but it was a labor of love coupled with plenty of hard work for us to showcase the artists & music we love & support. Enjoy!


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Tabi Bonney on ‘TheNewContent’ (Video)

TNC – JAYFORCE with TABI BONNEY (Interview)Jayforce links up with D.C. hip hop artist Tabi Bonney for the latest interview on “TheNewContent.”  Tabi Bonney speaks on latest album The Summer Years” that’s out now, Partnering with Dame Dash, his alternate career as a video director & the importance of great visuals in today’s rap climate, & donating a kidney to his legendary father.

Private Listening Session: Focus… – “Music Of The Misinterpreted” (Video)

<a onclick="javascript:_gaq.push(['_trackPageview', '/out/']);" href="">TNC &#8211; A Private Listening with FOCUS</a>Grammy Award winning producer Focus… held a private listening session with The New Content to play a few tracks from the album & provide detailed insight on the project last Saturday night. The album “Music Of The Misinterpreted” is available now!

Malice Of The Clipse Speaks On ‘The New Content’ (Video)

<a onclick="javascript:_gaq.push(['_trackPageview', '/out/']);" href="">TNC &#8211; MALICE of the CLIPSE (Interview)</a>“We caught up with Malice during the A3C Hip Hop Festival in Atlanta. He talked about his latest project and why he chose to expose his darkest secrets. He explained how the Clipse have always been an open book and how it was easy for him to open up and write his first book, “Wretched, Pitiful, Poor, Blind and Naked.” Music by Lex Boogie.

Jayforce Speaks with ‘J-Live’ the Producer on ‘The New Content’ (Video)

TNC – JAY FORCE w/ J-LIVE (Interview)Jay Force, host of the Beatz and Lyrics Show(ATL), sits down with J-Live (the producer) at Salem Psalms Library and talks about the latest release from the Triple Threat himself. J-Live gives an introduction to his alter egos The Emcee, The Deejay, and The Producer from the producer’s perspective. He also breaks down his favorite songs on the album S.P.T.A. (Said Person of That Ability). Additional footage by W. Feagins Jr. – The New Content

KRS-ONE Invades Atlanta & Speaks On ‘TheNewContent’ (Video)

The God Emcee KRS-ONE stops through to Atlanta for a show & kicks it with our New Content family to talk about being in a group similar to the Fugees back in the day, being born in Brooklyn & growing up in the South Bronx area, how it was difficult to do conscious rap back in ’85, & his respect for the Juice Crew & MC Shan.

Interview: Sean Price Sits Down With Jayforce On ‘The New Content’ (Video)

Jayforce interviews Sean Price for ‘The New Content’ . Sean Price talks about the delays with his new album & how his creative process has something to do with it, marriage, fatherhood, thoughts on Wale & Jay-Z, & also reveals he has a notable cousin who is an artist that works for Jay-Z. The New Content is a key source for Independent Hip Hop featuring videos, interviews, & much more.  Make sure you check out Jayforce’s interviews with more artists to come.  You can find The New Content in the music section of or visit Shout out to El Jay!