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In The Studio: Hit-Boy (Video)

I know you remember dude from “Racks In The Middle”… Yeah, he did that for Nipsey Hussle (RIP) and was all up in the video with him, too. Now we get a chance to be all up in the studio with Hit-Boy.

Grammy-award winning Producer behind some of the most iconic records (Drake, Beyoncé, Kanye, Travis Scott) of the last decade. The Hip-Hop legend takes us into the lab and gives us a glimpse into his hit making process.
– Output

@ojones1

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Swizz Beatz Speaks Real Estate, Business & Education Moves And The “Godfather Of Harlem” Soundtrack (Video)

Richer than most, but still flying to see the Breakfast Club… on the red-eye… commercial… Jet Blue. Good thing, too. Swizz has some words for the Morning Crew and their listeners.

Swizz Beatz Talks ‘Godfather Of Harlem,’ DMX’s True Self, Classic Posse Cuts + More
– Breakfast Club Power 105.1 FM

@ojones1

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Cooking Up w/ Timbaland… feat. Idris Elba (Video)

Drop a summer blockbuster off at the theaters. Then what, Idris? Then what?? Oh, pop on over to hang with Timbo and bang out a li’l something and something else, bro. Sure. Why not?!

For another episode of ‘Cookin Up w/ Timbaland,’ the legendary producer hits the studio with actor, DJ, artist, Idris Elba.
– REVOLT TV

@ojones1

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Connie Orlando Speaks On Her Career Path To BET Programming & Bringing Viewers Back To The Network (Video)

Daaaaamn! Connie is sexy AF though! Couldn’t say that about BET’s “The Boogeyman” back in the day (haha). The BET Awards getting Regina Hall to host was a good look, as was the Exonerated Five as special guests (spoiler alert, I guess).

Connie Orlando Talks BET Programming, BET Awards + More
– Breakfast Club Power 105.1 FM

@ojones1

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Rhythm Roulette With Hit-Boy (Video)

Damn right they start this off with “Racks In The Middle” (produced by Hit Boy) playing. RIP Nipsey Hussle.

When Hit-Boy graced the stage of the legendary Watch The Throne World Tour in 2011, Jay-Z famously announced that Hit, producer of the Throne duo’s classic “N****s In Paris” record, was the only guest artist to do so to that point. It was a hell of an honor, especially for a non-vocalist, which Hit still was at the time.

Since then, the IE Inland Empire native has gone on a massive tear, producing arena-rocking anthems for the likes of Kendrick Lamar, Big Sean, Drake, the late, great Nipsey Hussle and more. And he’s done it all without making the same beat twice.

On this Guitar Center edition of ‘Rhythm Roulette,’ Hit-Boy brings that dexterity to the proving grounds.

Enjoy.

– Mass Appeal

@ojones1

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Documentary Film On Clarence Avant, “The Black Godfather,” Debuts June 7th (Trailer)

WHOA! WHO IS THIS MAN??!!

Well, I dunno about you, but I WILL find out June 7th. I must put an end to the shame of knowing NOTHING about a man, a Black man, that EVERYBODY who is anybody knows and speaks highly of… including TWO former U.S. Presidents!!

Who is The Black Godfather? Witness the exceptional and unlikely rise of Clarence Avant, a music executive who influenced legends such as Bill Withers, Snoop Dogg, Quincy Jones, Muhammad Ali, Hank Aaron, Presidents Barack Obama and Bill Clinton and so many more.
– Netflix

@ojones1

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How Does Will Smith Feel About That “Bel-Air” Trailer? (Video)

Remember that Morgan Cooper trailer he put out for his idea “Bel-Air” (see the post on the trailer here). Why not ask Will? Matter of fact, why not have Will AND Morgan speak about it?

Yeah.

@ojones1

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In The Studio: !llmind (Video)

Output is not doing any ‘blind picks’ here. The producer is allowed to be who they ‘be’ in making fire beats. Check out this latest ep of ‘In the Studio’ with !llmind.

The multi-platinum Grammy-winning producer behind Beyonce and Jay-Z and Huncho Jack drops into Output’s studio to make a beat with Exhale.

Leave some space for the vocalist… Don’t over-produce… JEWELS!

Some wise words well spoken #wwws by this weathered wizard of music making. Take heed, beatsmiths!

@ojones1

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Presenting L.E.S., One Of The Architects of “Illmatic” (Video)

Yeah, Nassir doing a live performance of singles from the Hip-Hop classic LP he birthed goes way beyond ‘Mass Appeal’… but the channel has it covered. Especially with post-event commentary from one the “Illmatic” LP’s architects, L.E.S.

“Man, when I heard he was performing it… I was actually like, ‘What is going on?’” L.E.S. remembers the night Nas immortalized ‘Illmatic’ in the annals of live music when he played the album at The Kennedy Center with the National Symphony Orchestra as his backing band.
– Mass Appeal

@ojones1

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Kenny Beats Welcomes Freddie Gibbs To ‘The Cave’ (Video)

Kenny always has the good dope, and Freddie just fell through to smoke some of that. Buuuut, since there’s a camera, a hot mic, AND good smoke. This happened.

@ojones1

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Presenting Jungle, One Of The Architects of “Illmatic” (Video)

He was like Frank Sinatra… a modern-day Frank Sinatra… I was in awe the whole time.

Up next, we hear from another of The Architects of IllmaticJungle. We’ve heard Nas actually shout his brother Jungle out on a record or two. Very interesting to hear what he has to say regarding the 25th birthday of the classic “Illmatic” LP.

Nas lost a backpack full of Illmatic rhymes in the midst of the recording process on the way to DJ Premier’s studio. His biological brother and collaborator, Jungle, remembers the bizarre sequence of events that followed—and much more…
Mass Appeal

@ojones1

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Presenting Faith Newman, One Of The Architects of “Illmatic” (Video)

We certainly felt that this was a classic in the making…

Wow. An actual A&R. You see kids ‘A&R’ stands for ‘Artist & Repertoire’… a term from a bygone era of the music business when there were folks (called A&R) whose jobs were to find talent, make them commercially viable (e.g. transform raw talent into something that makes cash registers ring), and act as liaison between the label and the artist all the while. Make no mistake, A&Rs work for the music label. So, while Faith was likely enamored with Nas’ talent from the jump, she had to see DOLLAR SIGNS when she thought of his potential back in the day. She had to BELIEVE in Nas as someone who the Hip-Hop world would willing to spend money – for labels to develop as an artist and marketable ‘product’ AND for fans to buy music and tickets.

How much did she believe in Nas, even BEFORE “Illmatic” was made? Well, she went to Queensbridge to get him back in the day. And… um… you can bet she ‘stood out’ when she did. Moreover, she put herself out there and took on high risk based on her belief in the future G.O.D.M.C.

And here she is, 25 years later, talking about how glad she was that she did.

Faith Newman signed Nas to Columbia Records in the fall of 1991, but even she couldn’t predict the heights he’d be taken to after the release of “Illmatic.” Heights that “probably none of us could imagine.”
Mass Appeal

Indeed. But the streets knew, especially the bootleggers. Turns out Faith has spoken on that before… at length (see link here).

EARLIER POST: THE MASSIVE BOOTLEGGING OF NAS’ CLASSIC “ILLMATIC” ALBUM

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Presenting Pete Rock, One Of The Architects of “Illmatic” (Video)

We all prayed that this would do well for him… We didn’t know… until it just hit people.

Pete Rock HAD to be part of “Illmatic” (because Hip-Hop history could NOT have unfolded any other way)! And fascinating to learn that Nas had to PUSH Pete to get vocals out of him for the project. Whose world is this? OURS! A Wonderfule Wide World Of Hip-Hop.

…paying homage to “The Architects of Illmatic” with exclusive interviews featuring photographers, producers, writers and members of Nas’ inner circle, including Pete Rock, the subject of today’s clip and the producer of one of the LP’s “signature” songs, “The World Is Yours.” The legendary producer remembers back to when he first heard the lyrics of the classic record. “Your heart just… you just feel it for him. This guy is ahead of his time.” Welcome to #IllmaticXXV Week.
Mass Appeal

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Presenting Large Professor, One Of The Architects of “Illmatic” (Video)

Yes, Large Professor is right: “Illmatic” has stood the test of time AND Nas is that god on the mic. Nas is nice!

“We’re rocking off the same energy, and it stood the test of time.”
Large Professor reflects on God’s Son’s transformation from rugged youth to internationally renowned writer… and how the two aren’t mutually exclusive.
– Mass Appeal

@ojones1

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Presenting DJ Premier, One Of The Architects of “Illmatic” (Video)

Wow. “Illmatic” turns 25 years old on April 19th. When I realized that, at first, I was like, “Damn. I’m old.” But that seminal Nas project is a classic. Therefore, I’m not old… I’m a classic! Now I can enjoy watching Preemo speak on Nas’ classic LP as one of its architects.

(Don’t come for me. That’s just how it’s gonna be. End of beef. The tips are cooked!)

“Not the one that’s on the album. The one on the album is a remix.” During the making of Illmatic, DJ Premier made one version of “Represent,” then he heard what L.E.S. and Q-Tip did on “Life’s a B*tch” and “One Love” respectively. It sent him right back into the lab.
– Mass Appeal

@ojones1

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Eye Candy: Persephanii Doing The Fitness To A Jay Ali Beat (Video)

You know how, back in the day, dudes used to swear they looked at Playboy magazines for ‘the articles’ (yeah, right)? Well, after clicking to watch Persephanii (because I will ALWAYS do that when she uploads), I got into the music… not just the sexy imagery. Truth. But, I mean, I’m saying though, if I’m gonna listen to a dope track why not watch a sexy woman getting it in at the same damn time?

Trying to stay at it in the gym!!! Let’s WORK! Wearing @SCOFclothing Music by @Jayalimusic #workout #gym

Plus, she is shouting out who she’s wearing AND what she’s rocking to #SheNotJustABusiness #sheTHEbusinessMAN

Now, at the end, when she raises that workout jacket and shows them ‘alMOUND joys’ a whole different music starts playing in my head (bom chicka wah wah LOL). Have MERCY!!!

MORE PERSEPHANII ON INSTAGRAM | ON JAYFORCE.COM

– @ojones1

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Mannie Fresh Speaks On The Making Of Juvenile’s “Back That Azz Up” (Video)

How much of a classic is Juve’s hit “Back That Azz Up” though? Watch what happens when it plays at a party TODAY! Azzes WILL get to backing folks up! Right from “Cash Money Records taking over for the ’99 and the 2000” it is ON!

Watch super-producer of that hit, Mannie Fresh, talk about its creation. Genius! For real…

Back in 1998, Juvenile’s “Back That Azz Up” introduced bounce music to the mainstream and helped Cash Money Records make a name for itself. The 400 Degreez track remains one of the New Orleans rapper’s biggest hits, peaking at No. 19 on the Billboard Hot 100. Production is handled by Mannie Fresh, who served as the architect of Cash Money’s signature sound from the early ’90s to mid-2000s.
– Genius

@ojones1

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Rhythm Roulette With Maaly Raw (Video)

Maaly scored huge with so many source sounds to pick from as a result of his blindfolded wax pull. Albums though? I’m not mad, because he definitely made use of his gift given the gift of all those tracks to work with to make this beat. Really digging that last beat he made.

“I can kinda hear anyone rapping on this one right here.”

Maaly Raw tried his hand at Mass Appeal’s famed #RhythmRoulette challenge. After strolling through New York City’s Good Records and selecting three albums at random, the Philly trap producer behind Lil Uzi Vert’s “Do What I Want” chops up a few beats on the spot. Utilizing the soundtrack to 1983’s ‘The Big Chill,’ John Cougar Mellencamp’s ‘Scarecrow,’ and Oscar Peterson’s ‘Put On A Happy Face’ the young producer locks in and delivers three unique beats.

– Mass Appeal

@ojones1

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Rhythm Roulette With Joji (Video)

Hmmm… Some weird elements to start. But when you hear Joji yell, “Game over!” you somehow know it’s all gonna turn out alright… for the most part.

“This sh*t goes hard, right?” Joji stepped into NYC’s Good Records with one goal, select three records at random and create a beat on the spot, adding his name to the long list of producers to have taken the #RhythmRoulette challenge. Equipped with The Moody Blues’ ‘Seventh Sojourn’ and two other albums from deep in the crates, the 88Rising artist and producer got really weird using Jimmy Castor Bunch’s “The Last Olé” to create a trumpet-driven beat that is certainly one-of-a-kind. Peep the video above and let us know how he did.
– Mass Appeal

@ojones1

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Rhythm Roulette With Sango (Video)

You know how this goes: Sango puts on the blindfold, picks three disks and ‘tries’ to make some musical magic happen. So…okay, he ain’t really ‘trying’ because Sango is a Jedi at this. There is no try… only do!

After selecting three albums at random from Seattle’s Holy Cow Records, the versatile producer enters the lab and crafted two beats just for us. Chopping up the soundtrack to Richard Pryor’s ‘Blue Collar,’ and even creating hi-hats from vocals on Countess Cathleen, Sango makes it look easy.
– Mass Appeal

Got a couple of ‘cheat codes’ for this round of the game, but we’ll let it pass because the finished product bangs!

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