JAYFORCE

Recently I’ve been hearing plenty of DJs complaining about too many newcomers, rappers, & various celebrities getting into the DJ game. This also causes increased competition for the limited amount of money that promoters are willing to spend to hire competent DJs. I was reminded of DJ Nab’s trailer to his new film ‘American DJ Story’ which is based on his rise as a prominent DJ in the hip hop game. DJ Nabs held a few screenings of the film around Atlanta sometime last year I believe, but I’ve yet to see the full documentary. His trailer reminded me of these ongoing debates about the state of DJing in Hip Hop that I consistently hear DJs lament about today. Technology has changed so much from the days that DJ Nabs first came into the game when it was significantly harder to become a respected DJ in hip hop. Today I’m amazed at all the things skilled DJs like DJ Nabs had to do manually are now conveniently automated within software programs for beatmatching, auto BPM’ing, & even the ability to have a full library at you disposal instead of carrying crates of records. I think talented & skilled DJs like DJ Nabs have come at a crossroads where they are going to need to reinvent themselves before its too late. I genuinely believe that today moving forward into the future more respected DJs will need to be more than just a DJ because technology is phasing many elements of being a true DJ talent out of the picture that pioneering DJs revolutionized in the first place. Look for more trailers of DJ Nabs’s film ‘American DJ Story’ under the hood or the the link below….
DJ NABS PRESENTS ‘AMERICAN DJ STORY’ FILM
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